Jawbone Up3


Jawbone Up3_tradenews_Foresea.jpg

Is there room for a $180 health band today that doesn't have a built-in display and is totally reliant on your smartphone? Jawbone's pitch for the Up3, its latest wrist-worn health tracker, is pretty much the same as its last few models. It's artfully crafted from the genius design mind of Yves Béhar, the company's chief creative officer. And it's packed full of sensors to track your every movement (this time it can even detect your heart rate!). But it's the middle of 2015 -- the Apple Watch is out; Android Wear is getting steadily better; and there are a slew of other fitness trackers on the market. Jawbone is also coming off ofa lengthy delay that squashed what little momentum it had after the Up3's announcement. So, is the Up3 worth the hefty cost, even when it's facing much stiffer competition than ever before? Probably not -- especially after Jawbone just announced the $99 Up2, which has most of the features and design elements from the Up3 that really matter.

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